Mastering Media Placements

Whether promoting your cause, your organization or new products, Vest Communications will help you design and execute winning public relations strategies. With nearly 25-years experience in broadcasting and communications, Ken Vest has a successful track record in placing stories in print, on the air and Internet. Including these recent media placements:

Brookings Boomer Demographic Study:
Featured story on National Page of the New York Times; AP story in 500 media outlets including the Los Angeles Times, The Washington Post, The Chicago Tribune, The Baltimore Sun, The Houston Chronicle, The Arizona Republic and The San Francisco Chronicle.

Feature stories on NBC Nightly News and the CBS Evening News; CBS & CNN radio.

Brookings Offshoring Study:
Published in Business Week, The Boston Globe, Rocky Mountain News, The Kansas City Star, Reuters, San Jose Mercury News, Dallas Morning News; the Denver Business Journal.

Broadcast news segment on San Francisco ABC affiliate and the NBC affiliate in San Diego. The story was also featured on the Internet Broadcasting newswire and posted on nearly 30 local TV news web sites nationwide.

USAction Asbestos victims rights campaign to influence key Senators:
News event coverage on local television targeting key Senators in Colorado, Arkansas, Michigan and Rhode Island.

Print coverage in Wisconsin, Louisiana, and Minneapolis-St. Paul. Placement of major story in the Los Angeles Times: The Nation; “Asbestos Bill Could Be Windfall for Business.”

ACLI Retirement Security Campaign: “Baby Boomers in denial”
Live TV, radio and print interviews: nearly 6 million consumers
VNR: 8.3 million viewers – 67 newscasts on 41 different TV stations

ACLI Life insurance promotional campaign:
“Foundation of financial security"
Live TV, radio and print interviews: 1 million viewers and readers
VNR: 1.7 million viewers
Radio actualities: 2 million listeners

Vest Communications can handle publicity campaigns of any size and scope, including national, local or regional, and through affiliations with other solo practitioners and small firms.

Ken Vest also has relationships with advertising and production firms and major grass roots organizations.