Mastering Crisis Communications

A media crisis can erupt with no warning. Feeding frenzies can last long enough to bury people and their enterprises or they can be over in a flash. They never go away or get better on their own. The length of a crisis depends on how fast and effectively you respond.

The key is to act fast. Ken Vest is an acknowledged expert in crisis communications and a veteran crisis manager who has counseled numerous Washington associations and corporations. He has a successful track record as a spokesman in print and broadcast appearing on Nightline, CBS Morning News, CNN and Primetime Live. Ken also has directed crisis response for a number of corporations who have been the targets of class action lawsuits or the subject of negative news coverage including:

Aegon Insurance
Crisis counsel, message development and writing.

American Amicable Insurance
Media training and message development to prepare for stories in the New York Times.

Bridgestone/Firestone
Media training and message development. Prepared senior spokesperson for pivotal interview with the New York Times.

Taser International
Media training and message development to prepare for extensive media coverage Clients went on to give successful TV network and opinion leader print interviews.

Sulza Medica
Media training and message development.

Confidential hospital client in suburban Maryland
Media training and message development to prepare for news stories.

American Council of Life Insurers
Life insurance industry spokesman on churning scandals.